Pay Per Click Management

Pay per click advertising is a great way to become listed at the top of the search engines. It's also a great way to spend lots of money if you're not paying attention. Understanding the value of key words is vital to keeping pay per click advertising costs down to a minimum. Product knowledge, key word research, and an understanding of the internet is a winning combination to ensuring the proper return on investment spent on pay per click advertising.

Our proprietary PPC management system comes from over 15 years of experience in identifying the tools, strategies, and obstacles that exist in today's highly competitive and dynamic market. Our programs are custom tailored to our clients needs in order to create the greatest dollar-for-dollar value pay-per-click campaign. We spend less and you achieve more.

Our two-prong approach begins with an initial account audit to establish your organizations baseline, strengths and weaknesses. Once an account is fully audited and understood then our team initiates a pro-active monthly management program - monitoring and reporting return on investment directly to your organization.

Account Audits

• Determine state of current account
• Campaign/Ad Group re-organization to ensure tightly themed groups of keywords
• Additional keyword build out to expand reach
• Ad Copy refresh to increase click-through-rate
• Implementation of Keyword Insertion tool to also increase click-through-rate
• Display URL modification to increase click-through-rate
• Landing page selection for best user experience based on keyword searches
• Develop long term plan to continue improving results on a monthly basis

Monthly Management

• Regular status calls if required
• Monthly reporting
• Regular campaign monitoring and bid adjustments
• Constant ad copy testing and revisions
• Landing page design recommendations
• Google, Yahoo & Bing campaign management and maintenance
• Click fraud detection and prevention

Contact G Advertising to get your Pay-Per-Click campaign started today!